Misleading advertising - Part one
Misleading advertising - Part one
Around 70% of cases dealt with by the ASA relate to advertising that is perceived as misleading. Misleading ads hoodwink consumers, give an unfair advantage to businesses that don't play by the rules and erode trust in advertising.
On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers, and create campaigns that comply with the rules.
This course focuses on how to deal with aspects of 'free', 'comparisons' and 'availability' in your ads.